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Mister MysterMisterMyster
Chapters
  1. 01Mister Myster
  2. 02The idea
  3. 03The host
  4. 04Logo
  5. 05Colour, type and shape
  6. 06Motion and sound
  7. 07In use

Brand book in seven chapters

Mister Myster

Ten seconds. Pick one.

A YouTube game show, hosted by a purple ball with opinions.

Brand book · v1.0 · October 2026 · Tayfcet

Read it

The idea

The brand

A YouTube game show

A game show with opinions.

Pick a room. Ten seconds.

  • United States
  • United Kingdom
  • Canada
  • Australia
English

Thumbnails, titles, captions and every word he says.

You choose fast. He answers back.

WhySay it once and anyone can repeat it.

How the show works

Two rooms. Ten seconds.

ARoom A 10 BRoom B

Two rooms appear.

WhyTwo choices and a clock need no instructions.

Formats

One show, three ways to play.

Mystery Pick Two rooms, ten seconds. The main show.

WhyThree formats keep the same host fresh.

Personality

Five traits. One purple ball.

  • He isA host who plays along and has opinions.He is notA mascot waving from the corner.
  • He isSmug when he wins, gracious when he loses.He is notSarcastic, babyish or mean.

Playful He hops into every round.

WhyEvery line he says should sound like these five.

Voice and tone

Short, witty, never mean.

Pick Before Myster Does: Gold or Silver?Mister Myster
Cat or dog? Ten seconds. Myster has already picked.
Round one. Gold or silver?Mister Myster
  • Mister MysterPick one. Myster picks back.
    Mister MysterDon’t: Hey kids, let’s have super fun!
  • Mister MysterTen seconds. Go.
    Mister MysterDon’t: Smash that like button!!!
  • Mister MysterTwo rooms. One call.
    Mister MysterDon’t: In this video we look at two rooms and choose a favourite.
  • Mister MysterA neon ceiling? Brave.
    Mister MysterDon’t: Wow! So cool! Amazing!
  • Mister MysterDon’t: Oh sure, great pick. Genius.
  • Mister MysterPick before Myster does.
    Mister MysterDon’t: Millions of fans already picked!

Thumbnail Two to four big words. A choice or a dare, never a sentence.

Talk up, not down

WhyTen seconds leaves no room for long sentences.

The host

Myster

The host.

Myster, front view

Front One shape, one size, one light. Eyes on the camera.

WhyEyes on you when he reacts: you play against him.

Moods

One face, every feeling.

Happy When a round starts.

WhyHe reacts with his whole face, so every pick lands.

Using Myster

Same size. Same light. Eyes up.

AB
AB
AB
AB
AB
AB
AB
AB
AB
AB

Like this Eyes on the viewer when he reacts

WhyA host who never changes size is easy to recognise.

Voice

He talks to you.

Hey. I'm Myster. Ten seconds, two rooms, one pick. Ready?
Here's how it works. Two rooms. Ten seconds. You pick, I pick. Then we see who's got taste.
Same pick. Great minds.
A tie. We're basically the same person.
More about his voice
Pitch
Mid-high, General American.
Smile
You can hear it in every line.

Myster A bright, round, bouncy cartoon lead. Bright and a little boyish, about 18 to 22.

WhyYou can hear the smile, so every challenge stays friendly.

Colour, type and shape

Colour

Lilac first.

Purple loud, Sunny for the sun.

How much of eachEach number is a share of the page, in parts. The wider the stripe, the more of the page it covers.

WhyPurple is the host. Sunny is the stage.

Colour

Every colour, in steps.

Tap a step to copy it.

MysterMyster, buttons, links

#8D31EA

SunnyThe sun, the second button

#FFC928

NightWords and rims

#2A1160

LilacGrounds and cards

#F3EEFB

WhyLighter and darker steps keep the family together.

Colour in use

Lilac first, then the loud ones.

Mister MysterWrongRight Pick one!Ten seconds. Then he picks.CatDog
  • Lilacthe ground
  • Nightthe words
  • PurpleMyster, buttons
  • Sunnythe sun

WhyA calm ground lets the purple host stand out.

Type

Round and loud.

Houschka Rounded

Aa

Aa Bb Cc Dd Ee Ff Gg 123 ?!

Big words and the logo
Open Sans

Aa

Aa Bb Cc Dd Ee Ff Gg 123 ?!

Everything you read

WhyRound letters for a round host.

Type in use

Few words, set big.

Houschka Rounded carries big words and the logo. Open Sans carries everything you read. Headlines sit tight; body copy gets room.

ABCat or dog?
Reading order on a thumbnail: the big words, the VS badge, Myster’s face, the label logo in a corner.
Mister Myster Today’s roundCat or dog? Ten seconds on the clock. Myster has already picked. Have you?

WhyThe smaller the screen, the fewer the words.

Graphic elements

Sun and badge.

Sun circle

  • FullBehind Myster, avatars
  • HalfA stage under his feet
  • FlatSmall sizes, dots

VS badge

  • On NightDefault
  • With a ringOn busy grounds
  • SmallChips and lists

WhyOne sun circle does every scene change in a video.

Icons

Twenty round icons.

Tap one to see where it lives.

SunScene changes and the avatar

New10 Beach or snow? LikeShareSubscribe HomeShortsRoundsWinners

WhyOne line weight and round ends, like the letters.

Timer and box

Clock and box.

10
TimerCounting Night ring, Sunny fillLast three Purple, the number hopsTime The sun wipes in
The mystery box, closed
Mystery boxEvery mystery starts closed. Shake it, open it, see what Myster does.

WhyTen seconds anyone can read; every mystery starts closed.

Shape and layout

Round, flat, soft.

Everything is round and flat. No glass, no blur, anywhere.

ABTimestamp
16:9: rooms at the sides, Myster in the middle.
AB
9:16: keep it in the middle.

WhyRound shapes for a round host, readable at any size.

Motion and sound

A sun grows out of something on screen; the next scene opens inside it. Myster hops first.

A firm ball: it squashes on landing and stretches in the air.

Arrivals overshoot a little, then settle.

Rises ease in, falls ease out.

Motion

Squash, stretch, boing.

Durations

  • Short0.25 s
  • Medium0.6 s
  • Long1.1 s

Curves

  • MainArrivals
  • SoftMoves
  • BounceHops
  • SharpExits

WhyOne cut and one bounce, so every scene feels like the same show.

Sound kit

Boing, not jingle.

Every sound is in F major, the key of Myster’s voice. Short, soft and glassy.

  • Logo landing
  • Logo pop
  • Logo glow
  • Success
  • Signature
  • Box open
  • Happy
  • Scared
  • Sad
  • Time's up
  • Enter
  • Exit
  • Swoosh
  • Land
  • Card down
  • Cord tick
  • Light on
  • Tap
  • Step
  • Blink
  • Tick
  • Last three
  1. His voiceAlways on top
  2. Brand−21.9 LUFS
  3. Reaction−24 LUFS
  4. Motion−26 LUFS
  5. Interface−28 LUFS

Every sound fades in; nothing starts at full volume. Peaks stay at −3 dBTP or lower.

Two or three takes per moment. Tap one to hear it. The page stays silent until you tap, and only plays with sound on.

WhyCartoon timing that kids and teens both laugh at.

Music

Five tunes, one key.

WhySame key as his voice, so the music never fights him.

In use

Thumbnails and Shorts

Big words. Two sides.

One pick, Myster in the middle, the label logo in a corner.

A ? B ? vs Cat or dog? A ? B ? vs Gold or silver? A ? B ? vs Pick your dream room A ? B ? vs Big words here Safe areaTimestamp9:41
Cat or dog? Myster already picked.Mister Myster
Cat or dog? A ? B ? vs Cat or dog? A ? B ? vs Top: keep clearTitle and channelButtonsSafe for words and faces
9:16, 1080 × 1920. What matters sits in the middle.

WhyBig words, two sides, one pick: it reads at any size.

Channel

The channel.

Ten seconds. Pick one. Ten seconds. Pick one. TV: the whole imageDesktopAll devices Mister Myster@mistermystersSubscribe HomeVideosShortsPlaylists vsBeach or snow?vsPizza or burger?vsCat or dog?

Audience settingNot “made for kids”.

WhyBuilt for the TV first: a phone shows only the middle.

An episode

An episode, played.

0:00 / 0:32

WhyThe same order every episode, so it feels like a show.

Checklist

Is it Mister Myster?

Hold any thumbnail, title or frame up to ten questions.

  1. Is it built on two rooms, ten seconds and one pick?

    Shot: How the show works

  2. Does Myster react with his face, not just appear?

    Shot: Personality · Moods

  3. Is Myster at his usual size, light and eye line?

    Shot: Using Myster

  4. Is it the right logo for its ground?

    Shot: Versions

  5. Does the logo have one Mister M of clear space?

    Shot: Space and size

  6. Is Lilac the base, with purple as the loud one?

    Shot: Colour · Colour in use

  7. Is the type Houschka Rounded or Open Sans, readable at a glance?

    Shot: Type · Type in use

  8. Is the copy short and witty, never sarcastic, with no emoji?

    Shot: Voice and tone

  9. Is everything ours: no stock, no borrowed brands, no invented numbers?

    Shot: Graphic elements · Thumbnails and Shorts

  10. Does every scene open with the sun cut and move like a firm ball?

    Shot: Motion · Sound kit

  11. 0 yes out of 10

WhyTen questions turn the whole book into one test.